Echizen ware

Echizen Pottery
Industry Cooperative
Association

Language Language

Language

越前焼工業
協同組合について

Echizen Pottery Industry Cooperative Association

Echizen Pottery Industry Cooperative Association

Echizen Pottery Industry Cooperative Association

Greeting

Representative Director

Echizen Pottery Industry Cooperative Association Senior General Manager

Toyokazu Yoshida

Echizen ware has a long history dating back to the Heian period.

Each generation of potters since then has made the effort to pass on the traditions of Echizen ware to their successors.

The role of the Echizen ware Cooperative Association is to broaden the appeal of Echizen ware and bring it to the notice of a wider audience. We need to protect this heritage for future generations, and yet modernize into a successful industry.

The members of the association have entered into joint ventures for the development of Echizen ware. We hope for your support for Echizen ware.

Echizen Pottery Industry Cooperative Association

Echizen ware Cooperative Association was derived from Echizen ware Promotion Association in 1968, with the purpose of the technical improvement of Fukui potteries and market expansion of Echizen ware products.

In the following year, Echizen ware Pottery Village was built by Fukui Prefecture. The 1st Cooperative Clay Distribution Facility Plan was made in Echizen ware Promotion Association meeting. Echizen ware Cooperative Association was established on June 25, 1971.

In December 1971, the elutriation plant that was planned by Echizen ware Promotion Association was completed to supply potter’s clay on a regular basis to potteries.

Echizen ware Cooperative Association owns a clay plant, a shop of an area of 250 m2 in Echizen Pottery Village, a storehouse of an area of 230 m2, and an office of an area of 100 m2 at present. The joint business is operated with the purpose of the promotion of Echizen ware production sites and activation of member companies.

Outline of association

Association name
Echizen Pottery Industry Cooperative Association
Representatives
Representative Director Toyokazu Yoshida
union member
List of Kilns
Address
5-33 Ozowara Echizen-cho,
Nyu-gun, Fukui-ken 916-0273, Japan
TEL +81 778-32-2199 
FAX +81 0778-32-3251
Business category
Retails and wholesale of pottery
Date of Establishment
June 25, 1971.
Items for sale
Wholesale and retail of pottery, retail of potter’s clay
Items of trade
Pottery in general, wall tiles, potter’s clay

Trademark registration of regional organization

Trade name Echizen ware

Registration No. 5027833

Proprietor of trademark Echizen ware Cooperative Association

Registration to Patent Agency As of February 23, 2007

Trade name Tsuchigokoro

Registration No. 5316425

Proprietor of trademark Echizen ware Cooperative Association

Registration to Patent Agency As of April 16, 2010

Regional organization trademark

Trademark registration No. 6543072

Proprietor of trademark: Echizen ware Cooperative Association

About trademark

Echizen ware is a traditional craft designated

Echizen ware is a traditional craft designated by the Minister for Economy, Trade and Industry
(in 1986)

Japanese heritage site

As one of the Six Ancient Kilns of Japan, Echizen ware was authorized as Japan Heritage
(April 2017)

SDGs11 SDGs12
SDGs15 SDGs17

Echizen ware Cooperative Association is engaged in SDGs activities for a sustainable society.

It contributes to ecology by simplifying packing materials and using recyclable paper materials. It also makes products using a firing method that reduces CO2 emissions compared to conventional methods. The pottery industry is also contributing to an eco-friendly society by engaging in reforesting activities and establishing sustainable pottery sites.